Inside the book

An operating philosophy for delivering devolution - built from thirty years of practice, original research, and the constructive lessons of four decades of policy.

The premise

The places that succeed are the places whose leaders can answer five questions, honestly and specifically, about everything they do: what problem are we solving, what is causing it, what would actually work, can we deliver it, and how will we know it worked. This book is about building the institution that can answer all five.

It is honest about the lessons of the past, national and local - and constructive about every one of them, because the point of understanding what has gone before is to do better.

The chapters

The Reckoning

Learning from the past to be great in the future.

  1. Intro
    Do You Want to Be Great? - the ten-year test devolution now faces.
  2. 1
    We Can't Go on Like This - 40 Years of Failure - four decades of policy experience, distilled into lessons you can use.
  3. 2
    The Habits That Keep Places Poor - honest reflection on the field's habits, turned into better ones.

The Truth

Diagnosis before prescription - always.

  1. 3
    Understand How Your Economy Got Here - beyond the dashboard: analysis that explains, not decorates.
  2. 4
    What's the Cause? - causal knowledge, account management, and relationships that reveal what the data cannot.

Discovery

Generating solutions worth delivering.

  1. 5
    Foresighting Means Solutions Discovery - thinking several steps ahead, backing the businesses that are the future of growth.
  2. 6
    Ambition With Realism - credible ambition: grounded in real assets, costed against real delivery solutions, staged so progress is provable.

The Work

Delivery is where great places earn their results.

  1. 7
    Build the Impactful, Stop the Rest - the pipeline, the filter, and the discipline of saying not yet.
  2. 8
    When Delivery Stalls, Ask Why - diagnosis over defensiveness when reality pushes back.
  3. 9
    The Learning Organisation - evaluation that changes decisions, memory that survives reorganisation.

The Leadership

What makes all of it work.

  1. 10
    Partner Like the Economy Depends On It - real partnership changes budgets and behaviour, not calendars.
  2. 11
    The Organisation and Its People - from the author's doctoral research: why management, staff and culture decide what structures cannot.
  3. 12
    Leadership: Taking Everyone With You - culture, scrutiny, and the lessons of Singapore's EDB.
  4. 13
    Prosperity in Every Postcode - created, shared and sustained: the standard the book is named for.
  5. End
    Conclusion: The Ten-Year Test - the window is open and the clock is running.

Plus thirteen flash guides

One-page quick references between the chapters, summarising good professional practice across the functions - economic intelligence, skills and labour markets, enterprise and innovation, clusters and inward investment, place and regeneration, funding and finance, employability, net zero transition - and the professional skills of turning root causes into sharp objectives, designing fundable initiatives, and winning the decision. Each ends with a pointer to the fuller treatment in The Local and Regional Economic Development Handbook.

Every discipline in this book needs a supporting organisational culture, people and leadership to become great at economic development.
Chapter 11: The Organisation and Its People

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